Keewar
A science-based meditation app for MENA region
CHALLENGE
Design an intuitive and engaging interface from the ground up - one that would seamlessly guide users through their meditation journey and keep them motivated over time. I was an intern under my mentor's supervision.
RESPONSIBILITIES
Competitive Audit
User Flows
Wireframing
DISCIPLINES
UX/UI design
TIMELINE
2023
2023
TOOLS
Figma
FigJam
THE CONTEXT & OBJECTIVE
To create a meditation app that not only looks aesthetically pleasing but also enhances the user's healing experience through scientifically-backed psychological techniques, catering to the unique needs of users in the Arab world.
The Client's main goal is to have the meditations and courses front and center for the user and avoid as much clutter as possible.
To create a meditation app that not only looks aesthetically pleasing but also enhances the user's healing experience through scientifically-backed psychological techniques, catering to the unique needs of users in the Arab world.
The Client's main goal is to have the meditations and courses front and center for the user and avoid as much clutter as possible.
DISCOVERY
The client identified their main competitors as Headspace, Calm, and Mindvalley. They requested that the app's primary features focus on courses and e-learning. Additionally, they wanted to avoid the visual clutter found in Calm and the complex navigation of Mindvalley, while not adopting the overly minimalistic and simple approach of Headspace.
The client identified their main competitors as Headspace, Calm, and Mindvalley. They requested that the app's primary features focus on courses and e-learning. Additionally, they wanted to avoid the visual clutter found in Calm and the complex navigation of Mindvalley, while not adopting the overly minimalistic and simple approach of Headspace.
THE PROBLEMS
Visual Clutter: Calm's interface was identified as being too cluttered, which could overwhelm users and detract from the meditation experience.
Complex Navigation: Mindvalley's navigation was considered overly complicated, making it difficult for users to find and access content quickly and efficiently.
Over-Simplicity: Headspace's minimalistic design, while clean, was deemed too simple, lacking the depth and engagement needed for a comprehensive e-learning experience.
Cultural Relevance: Existing competitors did not cater specifically to the cultural nuances and preferences of the Arab world, which was a key focus for KEEWAR.
Feature Integration: Balancing the integration of courses and e-learning features without overwhelming the user or compromising on usability and aesthetics.
Visual Clutter: Calm's interface was identified as being too cluttered, which could overwhelm users and detract from the meditation experience.
Complex Navigation: Mindvalley's navigation was considered overly complicated, making it difficult for users to find and access content quickly and efficiently.
Over-Simplicity: Headspace's minimalistic design, while clean, was deemed too simple, lacking the depth and engagement needed for a comprehensive e-learning experience.
Cultural Relevance: Existing competitors did not cater specifically to the cultural nuances and preferences of the Arab world, which was a key focus for KEEWAR.
Feature Integration: Balancing the integration of courses and e-learning features without overwhelming the user or compromising on usability and aesthetics.
OUTCOME
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