Let's connect
kruglikova.gc@gmail.com
Email copied!
Let's connect
kruglikova.gc@gmail.com
Email copied!
Let's connect
kruglikova.gc@gmail.com
Email copied!
Let's connect
kruglikova.gc@gmail.com
Email copied!
Insight Academy: Designing Customer Journeys
Insight Academy: Designing Customer Journeys
Insight Academy: Designing Customer Journeys
Insight Academy: Designing Customer Journeys
ROLE
ROLE
CX/UX Designer/
No-Code Tech
CX/UX Designer/No-Code Tech
TIMELINE
Oct 2018—Oct 2023
Oct 2018—Oct 2023
LOCATION
Remote
Remote
I worked with a psychologist to launch and grow self-help courses using a 3rd party's SaaS platform. Early on, I handled everything—web design, payment setup, customer support, and webinar logistics.
As the business scaled, I focused on improving the customer journey—from signing up for a free event to becoming a loyal customer.
I worked with a psychologist to launch and grow self-help courses using a 3rd party's SaaS platform. Early on, I handled everything—web design, payment setup, customer support, and webinar logistics.
As the business scaled, I focused on improving the customer journey—from signing up for a free event to becoming a loyal customer.
My Role & Responsibilities
My Role & Responsibilities
• Created onboarding flows, course journeys, and site navigation to support live and automated webinars
• Designed and tested user flows from registration to purchase across devices
• Conducted user interviews and reviewed support tickets to identify pain points
• Refined copy, navigation, and UX based on real user feedback and behavioral patterns
• Created onboarding flows, course journeys, and site navigation to support live and automated webinars
• Designed and tested user flows from registration to purchase across devices
• Conducted user interviews and reviewed support tickets to identify pain points
• Refined copy, navigation, and UX based on real user feedback and behavioral patterns
I no longer have access to the interview materials, as they belong to the company, but I do have screenshots from the screener and user selection process.
I no longer have access to the interview materials, as they belong to the company, but I do have screenshots from the screener and user selection process.
Problem & Goals
Problem & Goals
Users faced challenges with the SaaS platform—login and navigation were difficult, and they often lost access or didn’t notice when it expired.
Lessons were video-only, with no way to easily navigate to specific topics, and support tickets went unanswered.
Payments and access were managed manually, and webinars were overwhelming for a non-tech-savvy founder.
We needed to automate sales, improve retention, and gather user insights to scale effectively.
Users faced challenges with the SaaS platform—login and navigation were difficult, and they often lost access or didn’t notice when it expired.
Lessons were video-only, with no way to easily navigate to specific topics, and support tickets went unanswered.
Payments and access were managed manually, and webinars were overwhelming for a non-tech-savvy founder.
We needed to automate sales, improve retention, and gather user insights to scale effectively.
These are some independent reviews of the SaaS platform my boss (and most online education startups) used.
These are some independent reviews of the SaaS platform my boss (and most online education startups) used.
Steps Taken
Steps Taken
• Launched a no-code website with clear CTAs, online payments, and automated course access.
• Set up email/Telegram reminders for pending payments, expiring access, and new lessons.
• Improved lesson UX with timecodes, summaries, and visuals.
• Managed support and was improving CX/UX based on the tickets.
• Set up the whole webinar/autowebinar experience (tech, design, user flows, automation).
• Built course journeys with gamification and teacher tools.
• Ran user interviews, applied insights for product updates, and launched a free mini-course to boost retention.
• Tailored experiences for distinct personas (customers, teachers, sales, my boss).
• Launched a no-code website with clear CTAs, online payments, and automated course access.
• Set up email/Telegram reminders for pending payments, expiring access, and new lessons.
• Improved lesson UX with timecodes, summaries, and visuals.
• Managed support and was improving CX/UX based on the tickets.
• Set up the whole webinar/autowebinar experience (tech, design, user flows, automation).
• Built course journeys with gamification and teacher tools.
• Ran user interviews, applied insights for product updates, and launched a free mini-course to boost retention.
• Tailored experiences for distinct personas (customers, teachers, sales, my boss).
Before
Before
After
After
Solution & Outcome
Solution & Outcome
• Users could solve most issues independently, leading to days without support tickets while actively buying and studying.
• Webinar attendance hit 70%, indicating clear and easy-to-follow flows.
• 62.5% of customers returned, with most completing courses on time.
• My boss and sales managers were getting daily and monthly analytics updates via Telegram bot notifications and an extended dashboard for key metrics.
• Revenue grew steadily and became more predictable as a result.
• Users could solve most issues independently, leading to days without support tickets while actively buying and studying.
• Webinar attendance hit 70%, indicating clear and easy-to-follow flows.
• 62.5% of customers returned, with most completing courses on time.
• My boss and sales managers were getting daily and monthly analytics updates via Telegram bot notifications and an extended dashboard for key metrics.
• Revenue grew steadily and became more predictable as a result.
70%
70%
70%
Webinar Attendance
Webinar Attendance
Webinar Attendance
62.5%
62.5%
62.5%
Customers Returned
Customers Returned
Customers Returned
12 Times
12 Times
12 Times
Less Tickets Per Day
Less Tickets Per Day
Less Tickets Per Day
Client Feedback & Reviews
Client Feedback & Reviews
I managed high-stakes projects, from a live webinar with 5,400 attendees to products used by 10,000+ students.
Known for my attention to detail, I’ve been recommended to other entrepreneurs, including influencers with audiences of 50K to 5M+.
I was told that I help teams think clearer, spot risks early, save time and money, and ensure work is handled confidently.
I managed high-stakes projects, from a live webinar with 5,400 attendees to products used by 10,000+ students.
Known for my attention to detail, I’ve been recommended to other entrepreneurs, including influencers with audiences of 50K to 5M+.
I was told that I help teams think clearer, spot risks early, save time and money, and ensure work is handled confidently.
Employers appreciate my proactive approach, reliability, and focus on outcomes—always learning when needed.
Sona, owner of Insight Academy, shared this after three years of working together:
• I’m meticulous, disciplined, and reliable.
• She can trust me to complete tasks on time without follow-ups.
• She values the peace of mind I bring, even at above-market rates.
• Working with me means less stress, no constant check-ins, and smooth, burnout-free launches.
Sona, owner of Insight Academy, shared this after three years of working together:
• I’m meticulous, disciplined, and reliable.
• She can trust me to complete tasks on time without follow-ups.
• She values the peace of mind I bring, even at above-market rates.
• Working with me means less stress, no constant check-ins, and smooth, burnout-free launches.
This testimonial is from a project where I handled only the technical side, but I’m including it to highlight my soft skills and work ethic.
Anya, the project manager, shared:
• I contributed ideas, gave feedback, and helped whenever needed.
• I focused on outcomes, simplified processes, and adapted quickly to challenges.
• She valued my proactivity, skills, and ease of collaboration.
This testimonial is from a project where I handled only the technical side, but I’m including it to highlight my soft skills and work ethic.
Anya, the project manager, shared:
• I contributed ideas, gave feedback, and helped whenever needed.
• I focused on outcomes, simplified processes, and adapted quickly to challenges.
• She valued my proactivity, skills, and ease of collaboration.
Key Takeaways
Key Takeaways
Over five years, I mastered a complex SaaS platform, customizing it to meet diverse user needs with thoughtful design.
I used Figma and no-code tools to create websites, design flows, and ran user interviews that informed product decisions.
I became a reliable team member, delivering under pressure. The most rewarding part was seeing users become confident and self-sufficient—this experience gave me the skills and clarity to fully step into UX and product design.
Over five years, I mastered a complex SaaS platform, customizing it to meet diverse user needs with thoughtful design.
I used Figma and no-code tools to create websites, design flows, and ran user interviews that informed product decisions. I became a reliable team member, delivering under pressure.
The most rewarding part was seeing users become confident and self-sufficient—this experience gave me the skills and clarity to fully step into UX and product design.
OLGA KRUGLIKOVA
Product Designer, currently crafting experiences at Bamptee.
Let’s talk.
kruglikova.gc@gmail.com
Email copied!
All Rights Reserved - Olga Kruglikova 2025
OLGA KRUGLIKOVA
Product Designer, currently crafting experiences at Bamptee.
Let’s talk.
kruglikova.gc@gmail.com
Email copied!
All Rights Reserved - Olga Kruglikova 2025
OLGA KRUGLIKOVA
Product Designer, currently crafting experiences at Bamptee.
Let’s talk.
kruglikova.gc@gmail.com
Email copied!
All Rights Reserved - Olga Kruglikova 2025
OLGA KRUGLIKOVA
Product Designer, currently crafting experiences at Bamptee.
Let’s talk.
kruglikova.gc@gmail.com
Email copied!
All Rights Reserved - Olga Kruglikova 2025